Boost
OVERVIEW
Role:
Project Lead
UI Designer
Brand Developer
Timeline:
~ 4 weeks (40 hours)
Software Used:
Adobe InDesign, Photoshop, Illustrator, XD, After Effect
Project Details
Made to solve the campus transportation challenge, a new bikeshare system that allow efficient travel for students and faculty. Boost not only saves time but also contributes to a healthier environment, reducing the overall carbon-dioxide number in the campus.
Project Goals
Creating a brand startup, my goal was to extend the mission across various mediums, such as posters, a mobile app, and bike stations while maintaining a consistent, engaging design. I also aimed for a clean and straightforward aesthetic throughout the entire brand.
The logo embodies the core values, commiting to enhancing time efficiency and providing accessible transportation solutions for our customers. Highlighting our bicycle, a simple yet eco-friendly mode of transport. This logo reflects our dedication to making daily commutes smoother, more sustainable, and less time-consuming.
The brand isn't fully complete without its brand guidelines. This guide offers detailed instructions on the proper usage of the brand for future purposes. It includes the brand mission, typography, color palettes, and correct logo spacing.
Designing Boost Mobile
For a functional bikeshare system, it needed a user-friendly app to navigate locations and check bike availability. Understanding the user flow was crucial to ensure a seamless experience.
Efficient and Secure
Enabling individual user accounts enhances efficiency for returning users. With the added feature of bike reservations, it ensures precise tracking of rental schedules and users, optimizing operational effectiveness.
Quick and Simple
Upon launching the application, users are promptly presented with a map displaying numerous bike stations within their proximity. Additionally, real-time notifications inform users about the availability of bikes for rental or borrowing based on their location.
Reserve and Ready-to-Go
With just a few clicks, users can seamlessly reserve a bike. They have the flexibility to select between a standard or electric bike, and can promptly secure their preferred choice upon selection.
REFLECTION
What I learned
Building a brand goes beyond just creating a logo. A great brand always use a style familiarity that extends beyond the logo. Understanding how we deliver the brand to the audience and consistently capturing their attention is crucial.
What could be improved
The brand could be further expanded through a social media campaign, for example Instagram or twitter posts. Unfortunately, due to time constraints, I couldn't fully design the app, which need the map to be more detailed and extra features that are not included yet. However, I made sure to include essential elements that are needed for consumer use.
More Projects
Curious of my full work and experience?
Come check out my resume and portfolio
